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Creative Lead

Razom Group

Jan 2022 – Present

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Creating non-standard ideas for brand integrations within media campaigns for Unilever family brands, Carlsberg Group brands, and many others inside the unity of free media agencies of the company. Seeking unique cross-channel solutions in the field of BTL, TV sponsorship, Digital, SMM. Influencers marketing is a must. Once you're a digital or BTL agency with interesting instruments you are mad to try working - get in touch.

Freelance Creative supervisor

Nov 2015 – Present

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Creative supervision of advertising projects on a freelance basis: communication strategy development, creative idea development and production supervision.
Working directly with marketing teams on client`s side which for some reasons decided to run advertising projects inhouse but still need the expertise of the Creative agency.


All scale of possible works: from single TVC script to 360-degree campaigns, idea development and full production supervision.

Armed Forces of Ukraine/National Guard of Ukraine

Feb 2022 – Feb 2024 

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Performing large scale of duties as servicemen.

Among which is creating communication department from the scratch: creating web-pages, supervising developing of social media accounts, hiring stuff, supervising of content creation, military mobilization campaigns launches on a national level. 

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Creative Group Head

GFORCE CCAR Grey affiliated agency, Almaty, Kazakhstan.

Nov 2018 – Present

Key clients:

  • Lactalis Kazakhstan  (Brands: President, FoodMaster, BIO-C, Живой йогурт, Легкое утро, Йодированный кефир);

  • Lactalis Uzbekistan (Brands: President, Lactel);

  • Kaspi.kz.

Reporting directly to Creative Director (CD)

In charge for:

  • Creative group supervision (2 copywriters, 1 art-director, 3 designers)

  • Independent development of creative concepts: TV, Radio, Press, OOH, Digital, BTL, Ambient;

  • Presentation materials development;

  • Presentation of creative materials to the client;

  • Supervision of TV commercials:  pre-production, post production and shooting activities (1 TVC per month as average);

  • Supervision of photo sessions pre-production post production and shooting activities;

  • Work in close touch with CD and SD for communication strategies development;

  • Pro-active works development for client with projects which are not in scope of work;

  • Festival activity – generation of ideas, selling them to the client and supervision of execution.

  • New business activities - participation in diffrent pitches;

  • In-house TV commercials director.

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     Clients: Kyivstar, PepsiCo​

     Responsibilities

• Creative department supervision;
• Independent development of creative concepts: TV, Radio, Press, OOH, Digital, BTL, Ambient;
• Presentation materials development;
• Presentation of creative materials to the client;
• Supervision of TV commercials pre-production post production and shooting activities;
• Supervision of photo sessions pre-production post production and shooting activities;
• Work in close touch with AD and SD for communication strategies development;
• Pro-active work for client with projects which are not in scope of work;
• Festival activity – generation of ideas, selling them to the client and supervision of execution.

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     Weekend morning show anchor/producer

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• Proposals development (including list of potential branches and sponsor brands) and strategic justification of sponsorship integrations in TV products created by TV channel and purchased products according to marketing strategy of the channel and each product brand positioning.
• Development of creative solutions for sponsorship integrations, according to marketing strategy of the TV channel and positioning of each product of sponsor`s brands, offered by sales house.
• Creation of presentations for chief officers on probable sponsorship integrations
• Developing and hosting of presentations with potential sponsors, leading the creative part of sponsorship negotiations, project sales.
• Supervising and control of sponsorship in the air during the sponsorship contracts. Supervising the production of sponsorship elements, supervising the creative part in case of conflicts appearance between sponsor and TV channel, problem solving.
• Creative solutions for air and off-air promo campaigns with possible sponsorship integration.
• Creative development of interactive campaigns for self-promo with possible sponsorship integration.
• Consulting the sponsorship part of the satellite TV channels.
• Developing digital part of sponsorship packages.
• Developing BTL and Ambient solutions for sponsorship packages.

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  • Head of Copy

    Ogilvy & Mather, Kyiv, Ukraine

    Mar 2011 – Jul 2012

    Clients: Kraft (Korona), OTP Bank. OTP Credit, Foxtrot, Tuborg, Hercules, New business pitches, co-branded communications: Nikon, Samsung, Microsoft, Canon, Dell, LG, Sony
    Responsibilities:
    • Copywriters team supervising;
    • Independent development of creative concepts: TV, Radio, Press, Outdoor, Internet;
    • Presentation materials development;
    • Presentation of creative works;
    • Writing of press-releases;
    • Communication strategies development (with CD and CS department).

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  • Radio DJ/Producer

    Super Radio, Kyiv, Ukraine

    Aug 2011 – Apr 2012

    Responsibilities:

    • Work in the air;
    • Supervising creative development;
    • Creation and producing of radio - programs.

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  • Radio DJ/Producer

    Narodnoye Radio,Kyiv, Ukraine

    Aug 2007 – Apr 2011

    Responsibilities:
    • Radio host;
    • Writing scripts for radio commercials and programs;
    • Creation and producing of radio - programs;
    • Radio sound design - supervising and creation.

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  • Creative Group Head

    Young & Rubicam, Kyiv, Ukraine

    Oct 2010 – Mar 2011

    Responsibilities:
    • Creative teams and designers supervising;
    • Independent development of creative concepts: TV, Radio, Press, Outdoor, Internet;
    • Presentation materials development;
    • Presentation of creative works;
    • Writing of press-releases;
    • Communication strategies development;
    (with CD and CS department).

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  • Creative group head/Associate creative director

    Linea12/ETC, Kyiv, Ukraine

    Nov 2009 – Oct 2010

    Clients: Ukrtelecom, Obolon (Prozora), Pernod Ricard (Beefeater), Beiersdorf (Nivea),

    Mary Kay
    Responsibilities:
    • Creative teams and designers supervising,
    • Independent development of creative concepts: TV, Radio, Press, Outdoor, Internet.
    • Presentation materials development
    • Presentation of creative works
    • Writing of press-releases
    • Traffic management of creative
    department (while TM is on leave)
    • Communication strategies development (with CD and CS department)

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  • Creative director

    ITCG.ua, Kyiv, Ukraine

    Feb 2009 – Oct 2009

    Responsibilities:
    • Development of creative strategies for brands in Internet;
    • independent development of advertising campaigns;
    • Creative department supervising (5 persons);
    • Creative department traffic management;
    • Presentation materials development;
    • Creative works presentation;
    • Writing of press-releases;
    • Reporting directly to company owners.

     

  • Copywriter

    Ogilvy&Mather, Kyiv, Ukraine

    2006 – Jan 2009

Clients: Kraft (Korona), OTP Bank,
TAS Bank, Tiger Asset Management, S&V, WWF, VEGA.
Responsibilities:
• Creating TV and radio scripts:
• Generation ideas for print advertising, OOH and POSM:
• Generation of slogans, naming:
• Generation of ideas for BTL campaigns:
• Draft editing of reels and mood films.

 

  • Radio DJ/Producer

      Nashe Radio, Kyiv, Ukraine

     Feb 2005 – Aug 2007

     Responsibilities:

• Hosting radio shows;
• Appearance on TV;
• Creation of radio-programs.

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  • Creative producer/Radio DJ/Editor in Chief

      Nashe Radio, Kyiv, Ukraine

     Feb 2003 – Mar 2005

Responsibilities:
    As Creative producer:
• Generation and production of radio air cover
• Generation and production of commercial radio programs
• Generation and production of commercial radio spots
     As radio DJ:
• Work in the air
• Hosting radio shows
• Interviews
    As Chief Editor
• Work as head of DJ department
• Being responsible for DJ training
• Conducting hearings and search for new talents
• Supervising format policy through the DJ`s work

 

       Responsibilities:

• Creating scripts for TV and Radio spots
• Creating commercial /PR articles for press
• Generation ideas for print advertising, outdoor
• and POSM
• Generation of slogans, naming
• Draft editing of reels and mood films

 

     Responsibilities:

• Live air broadcasting;
• Internet project supervising;
• Creative work;
• Interviews;

          • Managing of public events such as presentations, concerts etc.

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